A boutique studio look
Mobile-first, in the warm sand, aubergine and olive of the studio's own logo, with an editorial serif and one line that says it all: "pilates, taught properly." On phones, WhatsApp, Call and Book stay one tap away.
Case study · Pilates Dynamics, Johannesburg
A pilates studio that owns its local search.
Pilates Dynamics has taught Pilates in Randburg, Johannesburg, for nineteen years and trains the instructors who teach it elsewhere. We rebuilt its website as a fast, hand-built boutique site, then kept going: a member portal, real studio photography, a search plan for every page and a blog rewritten for Google and AI search.
ClientPilates Dynamics
LocationRandburg, Johannesburg
IndustryPilates and teacher training
Websitepilatesdynamics.co.za ↗
72journal posts audited line by line
14pages, each with its own search term
26overlapping posts merged, with none deleted
48articles with FAQ markup for Google and AI search
The challenge
A premier studio with a website that hadn't caught up.
Pilates Dynamics is a full-apparatus studio and an accredited teacher-training school, rated 4.6 stars from more than 177 Google reviews. It already ranked well locally, but its website didn't match the studio, and years of blog posts had started to compete with each other.
- None of the 14 main pages had a target search term, so for "kids pilates" Google showed the pricing page instead of the Kids page.
- 26 of 72 blog posts chased the same search as a stronger post or page, splitting the ranking strength between them.
- 19 posts still advertised expired specials or intake dates, and 49 didn't link to any other page on the site.
What we did
A boutique site first, then a plan to win the searches.
Hand-built and fast
Static HTML, one stylesheet and one small script, with no page builder or framework. Photos in AVIF and WebP, the hero loaded first, and a weekly timetable the studio updates from one data file.
Teacher training that sells itself
- Online registration that produces a completed PDF for the studio.
- A course info pack, then a three-email series on choosing a course and the next intake.
- A pop-up for the next intake that switches itself off on the start date.
One search term per page
- A keyword map giving every page and post its own search, such as pilates classes randburg.
- 46 posts rewritten and 26 merged into them, with permanent redirects so no ranking was lost.
- The studio still writes in WordPress, and each post publishes into the fast static site.
Ready for AI answers
FAQ markup is added automatically to every post with a questions section, so search engines and AI tools can read the answers directly. New how-to guides answer what people actually ask, like "How to choose a Pilates studio near you".
Campaigns that fill classes
Real studio photography throughout, a "Bring your Bestie" free-class offer with its own top bar, pop-up and photo carousel, the Meta Pixel tracking enquiries as leads, and spam filtering on every form.
The result
A website that teaches as well as the studio does.
Pilates Dynamics now has a site that looks like the studio feels, loads fast on every device and gives every page and post its own job in search. Bookings, course enquiries and campaigns all run through it, and the studio can keep writing without undoing the plan.